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This is the voice! How to choose your corporate voice-over
The voice-over is a crucial element that really sets the tone of a video. I’m sure we have all had the experience of watching an interesting movie massacred by a bad dubbing. Nobody wants to hear Scarlett Johannson talk with a lumberjack's voice! It goes to show, the sound and the voice are very important. This vital element should not be left to chance and requires a real research work in the beginning: the casting. Don’t panic, we are here to guide you and give you tips to find the voice that will stick with you.