A feminine ad? The tone is set for this year of 2019. The trend is towards a new way of communication that tends to more kindness, lightness and comfort especially in the world of advertising. If this sector has long given place to an aggressive speech, sometimes even "chauvinistic", the world of advertising is renewed and opens this year of 2019 under new auspices. Feminization of advertising: there, I’ve said it. A year that promises to be stunning!
A vital tool for e-learning, the animated video is having its finest hour nowadays. And for good reason: its certain power of influence. The virality is the key to better adhesion and understanding, a source of stimulation for all audiences. 5 good reasons to adopt the animated explainer video, your best corporate ally.
Audiovisual media for the benefit of the management? More and more companies rely on this interactive and viral support to unite their audience and introduce them to changes in the direction of a new mode of management. Through explainer videos, the aim is to harmonize internal communication, which guarantees unprecedented productivity and efficiency. Impactful, precise, sometimes even original, this new informative mode definitively sweeps the trend of "acute meeting" to leave room for a modern support that will appeal to all audiences.
On this International Women's Day, what if we switched roles? That’s what is proposed to us in "I am not an easy man", a French movie advocating gender equality, an issue that is still far from finding unanimity in our society.
Innovative, creative, looking to the future: this is the motto of an effective start-up. This new business model is experiencing tremendous success in recent years and for good reason! It’s the promise of a real source of challenge around young values. The corporate world is therefore being redesigned to make way for fresh and dynamic structures focused on technological and societal issues.
Time has come for the trend of the animated ad. A form of advertising designed to awaken the child in all of us! And for good reason, it does not hesitate to plunge us right back into our childhood to make "adhesion" and "aspiration" rhyme. Retro marketing is definitely inviting itself into the world of advertising, breaking the codes of traditional advertising.