Endomarketing is an essential internal communication strategy for creating a more pleasant, healthy and motivating environment for company employees, as well as integrating the company culture into the team. Such strategy also suits HR for working on the employee's well-being and needs. Thus, endomarketing, when well applied, can motivate employees and offer a sense of community and belonging to them.
Two words that may sound strange to many of us. And yet, this intra-company incubation model is very much a part of our corporate ecosystem with an estimate of 4000 "corporate universities" in the world. In fact, more and more large groups are adopting the idea of developing universities within their structures. Certainly simplified by the digital, inexhaustible source of innovation, these virtual libraries adapt their methods for an optimal efficiency. Within this context, corporate animated videos find all their essence.
This is the eternal question... The social network addicts will certainly admit! Between Instagram and the once-famous Facebook platform, my heart swings. Needless to say, social networks have expanded the field of communication especially for companies. So who to turn to to promote our video content? And once again, you won’t believe it, everything is a matter of target audience!
Today, we open the doors to our universe. Our objective? Guiding you through the writing or validating of a video script, an art in its own that needs to be mastered in order to achieve maximum efficiency. Writing a video script proves to be a very complex exercise that requires a method. In fact, it's not just about handling the words well and fixing the esthetic to create a quality video. The art of writing a video script is based primarily on the synthesis and clarity of information to get a video that can be understood by all audiences.
Time saver: these are the key words of microlearning. And let it be said, lack of time is the pet peeve of companies especially in terms of training. In an ultra-connected world, our ability to concentrate is put to the test. So, to captivate the audience and boost the training, what's more logical than relying on an interactive support, simple but, above all, fast! A maximum of information in a minimum of time thanks to the animated explainer video, that is the objective of microlearning.
The voice-over is a crucial element that really sets the tone of a video. I’m sure we have all had the experience of watching an interesting movie massacred by a bad dubbing. Nobody wants to hear Scarlett Johannson talk with a lumberjack's voice! It goes to show, the sound and the voice are very important. This vital element should not be left to chance and requires a real research work in the beginning: the casting. Don’t panic, we are here to guide you and give you tips to find the voice that will stick with you.
At a time when the rise of social network is an indisputable fact and that it massively enlarges the field of communication of small and large companies, values are truly at the heart of the virtual exchange between consumers and businesses.
A feminine ad? The tone is set for this year of 2019. The trend is towards a new way of communication that tends to more kindness, lightness and comfort especially in the world of advertising. If this sector has long given place to an aggressive speech, sometimes even "chauvinistic", the world of advertising is renewed and opens this year of 2019 under new auspices. Feminization of advertising: there, I’ve said it. A year that promises to be stunning!