Corporate universities, the new 3.0 management trend

Imagem de 5 universitários se formando

Two words that may sound strange to many of us. And yet, this intra-company incubation model is very much a part of our corporate ecosystem with an estimate of 4000 “corporate universities” in the world. In fact, more and more large groups are adopting the idea of developing universities within their structures. Certainly simplified by the digital, inexhaustible source of innovation, these virtual libraries adapt their methods for an optimal efficiency. Within this context, corporate animated videos find all their essence.


Who are they for?


Senior managers are the first to be involved in these training courses grouped under an internal brand. And for a good reason, they aim to homogenize the speech looking for total transparency and optimal transmission to reach the biggest number of employees possible.


But for what purpose?


This type of 3.0 training is a very specific and multi-channel compatible process. A trivialized step that offers diverse and varied trainings, from the transmission of values to more concrete field trainings.


Two innovative formats


Corporates universities are generally meant to be a partnership between companies, colleges and universities. Among these partnerships, we have gems like Veolia and Essec. It is in this trainings program: to approach the various topics in a pedagogical way and especially that leads to a diploma. A daring and beneficial association that values and legitimizes this program.


But while some only value the partnership, others have made the choice of integrating these corporate universities within their facilities. This was the ambitious bet proposed by Ricard and Thalès, always looking for an interactive training to support the digital.


Their objectives


At a time when the image of the company is at the heart of the concerns of small and large organizations, and where training courses must rhyme with efficiency, the management and the transmission of values resonate as being essential. For this reason, “corporate universities” come into play, following the example of the management. Through various training programs (online tests, webinars, virtual reality training), it is a matter of spreading the image that the management intends to promote both internally and externally. In short, a kind of double filter to self manage the image of the company to a well-defined public.

With a real desire to introduce employees to the benefits of internal communication, symbol of attachment to the company and its values, it is all about spreading the corporate culture. Sharing common values, belonging to a community around a strong story is the key to success. That’s what these “corporate universities” want to accentuate, always looking for a fun-pedagogical approach through the digital.


An investment return


If the results are convincing to the companies, the university partners can also benefit from this implicit promise of career. Nevertheless, on the employer side, going through a “corporate universitie” is not always synonymous with promotion. The key to a professional success story depends on course skills and qualities of the employee or opportunities. A reality that can, therefore, jeopardize, in some cases, the involvement sought with the training.


A training system that reminds us once again of the importance of good internal communication centered on values and enriched by the digital!